A pack from the space age. This pack will be at home in the office with it's sleek black look.
Step one is research. This centers the process and gives direction. This began with taking the target audience and really diving into their daily life and finding how this pack would fit into their work and play. I determined that the user would want a pack that they could take to work but also functional to take on the trail on the weekends. A pack that would be at home in the city as well as on a day hike.