This journey began with research sessions with
sustainability experts and scientists. From that foundation we
developed Data-Download tools to help practitioners assemble
data in seconds instead of months. We kept our solution modular
and extensable so it could keep up with the ever expanding needs
of our expert practitioners.
We were a very small team and used a "land-and-expand" strategy
which lead to more efficiency and consistency where it mattered
most. It also made handoff between design & developers easier
for our growing teams. ("land and expand" is a term learned
Patric Morgans newsletter
that captures what our process well)
Industrial Alchemy is a outdoor gear design studio which I helped start a new chapter. I worked with them to revitalize their neglected digital brand and estabilshed a new channel for client aquisition. The new site put personality forward and showcased their industry leading products and technology.